BOOK REVIEW: ‘FAMOUS BRAND NAMES & THEIR ORIGINS’.

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Reviewer: NZ Crown Mines

Title: Famous Brand Names & Their Origins

Author: Kathy Martin

Total No. of Pages: 178

Rating Scale (1: very poor; 10: excellent): 9½

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When encountering familiar brands on the High Street or in the supermarket, who hasn’t fleetingly wondered where they came from and/or why they can sometimes have such quaint names? This reviewer certainly has; then promptly purchased something else. Fortunately however, the author of this volume did something about her enquiry and the result is a fascinating and endearing little work.

This is a well-written, slightly idiosyncratic and thoroughly delightful book. That the author knows and loves her subject is very evident. She states that she wrote this volume ‘…To serve as a guide for those wishing to time travel … into the past to look at some of the most popular brands found in everyday life – tracing their origins…development and their place in society today’.  It has succeeded well.  For ease of access the book has been divided into two sections; Part I Food and Drink and Part II House and Home. According to the author ‘In the first you will find chapters covering edible brands. In House and Home … you will find everything from toys and travel guides to Sellotape and supermarkets. To be included within this work, three criteria have been applied. These are that the products ‘… Must be over fifty years old; remain in production today [2016] [and] possess widespread consumer appeal’.  The list of entries that has resulted is large and wide-ranging. Unfortunately some names, although well-known and loved, have now become extinct. ‘The author recognises this and notes that ‘In order to include at least a few of these ‘fallen’, each chapter has a ‘gone but not forgotten’ section. Similarly brief ‘honourable mentions’ have been given to a number of popular brands that have not yet reached their half-century and therefore fail to qualify for full inclusion’.

The volume consists of 10 Chapters.  These are preceded by an Introduction which provides background to the subject material and, as already stated, details the criteria used to determine if a product should be included.  A  Sources section placed at the back of the book acts as a Bibliography. Where appropriate, it includes a list of  product websites for brands appearing within the book. An Acknowledgements section is used to thank those personally-involved in the preparation of this work, while an Index completes the volume.

By its nature, this book is encyclopaedic, and although it can be completely read in one sitting (as this reviewer did), it is more a ‘dipping’ book to be consulted should one be interested in learning more about a specific brand or product.

On that basis, it is likely to have wide appeal, and be of use to both Historians and Joe and Jane Public. The international ubiquity of the brands the work contains (especially in countries of the British Commonwealth), also means that it is likely to have a large audience outside the British Isles. The information it contains may also give it ‘Trusted source’ status at Pub Quiz Nights and in Trivial-Pursuit-type contests.

On a rating scale where 1`: very poor and 10 is excellent, this reviewer gives it 9½; a mark that he believes is well-deserved.

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 nzcrownmines is also available for book reviewing: Contact: nzcrownmines@gmail.com

BOOK REVIEW: ‘FAMOUS BRAND NAMES & THEIR ORIGINS’.

BOOK REVIEW: ‘LADY LUCY HOUSTON DBE: AVIATION CHAMPION AND MOTHER OF THE SPITFIRE’.

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Reviewer: NZ Crown Mines

Title:  Lady Lucy Houston DBE: Aviation Champion and Mother of the Spitfire

Author: Miles Macnair

Total Number of Pages: 248

Rating Scale (1: Very Poor, 10: Excellent) 8 ½

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When delivering his famous monologue in William Shakespeare’s play As You Like It, Lord Jacque states: ‘All the World’s a stage. And all the men and women merely players. They have their exits and their entrances. And one man in his time plays many parts…’ The  monologue  effectively summarises the life of Lucy, Lady Houston DBE. It could indeed be a fitting epitaph, although, after reading her biography, this reviewer suspects that the Lady’s response would be both unprintable and perhaps a little more abbreviated.

In the Twenty-first Century, Lady Lucy Houston is little known. Her name, if recalled, is invariably linked to the Supermarine Spitfire aircraft via her financing of the British entries 1930’s-era  Schneider trophy seaplane races; events which  resulted, eventually,  in the development of internationally-renowned aircraft and aircraft engines.  This contribution is acknowledged in the volume’s sub-title ‘…Mother of the Spitfire’. Yet there is so much more. Lady Houston was the epitome of contradiction.  She was a very strong-willed and determined woman, who literally rose from rags to riches via a set of carefully planned marriages and conquests. She was obsessively patriotic, passionate about aviation and contributed large quantities of money to its development. Yet equally, Lady Houston could be simultaneously bossy, manipulative and incredibly loyal. She could also be wilfully-blind about human frailty and became completely besotted by a member of the British Royal family. Yet these were only some small facets of her remarkable life. . There were many, many others. Contradictory certainly, infuriating, definitely, and ‘Eccentric’ in the best ‘English’ tradition. Despite (or perhaps because of) these traits, the subject of this work is ultimately, quite endearing. We will never see her like again.

The author has undertaken extensive research on his subject and has produced a well-written and very readable biography of a remarkable woman. Yet the work is not just about a single individual.  The reader is also introduced to other notables of the subject’s era,. Contemporary history is included to both ‘frame’ the larger narrative, and to add colour to it, with the chapter devoted to King Edward VIII being especially interesting. Colour and Monochrome photographs, together with reproductions of relevant documents and cartoons, provide visual assistance to the narrative. Where additional Reference Notes are used, these are End-note in format.

The work contains 21 Chapters and four Appendices, together with a Foreword, an Acknowledgements section and an Introduction. As previously-noted, a List of Illustrations is provided, and within this, separate sections (FiguresPlates-Black and White and Plates-Colour) detail the images that the book contains.  A Bibliography, an Index and a Notes section are also provided.

This reviewer was disappointed to find that despite the Mother of the Spitfire subtitle, the Schneider Trophy Races from which the Supermarine Spitfire evolved, form only one chapter of this volume, although their connection with the later aircraft is acknowledged. The races, together with the Mount Everest flights which she also financed, are presented purely in the context of Lady Houston’s life.  The numbering of the photographs within the work, (where ([B] for Black and White; [C] was for Colour]), was initially disconcerting, while this reviewer would also have liked to have seen better definition of both the Lowe cartoons and the various printed documents that appear within the work.

This reviewer believes this volume will be of value to those who are interested in both the British aristocracy and the British Monarchy (especially King Edward VIII and Mrs. Simpson).  Historians interested in both European and British politics of the 1930’s, together with those with a more-general interest in that era should also find it of use. Readers seeking additional information about the Schneider Trophy seaplanes and the Supermarine Spitfire may not however, find what they are looking for within its pages.   Were that that was not so.

On a Rating Scale where 1: Very Poor, 10: Excellent, I would give it 8 ½.

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nzcrownmines is also available for book reviewing: Contact nzcrownmines@gmail.com

BOOK REVIEW: ‘LADY LUCY HOUSTON DBE: AVIATION CHAMPION AND MOTHER OF THE SPITFIRE’.